Elon Musk-run X (formerly known as Twitter) has announced two fresh subscription options for the users on its platform. One of these is the Premium+ tier, available at approximately $16 per month, which includes all the tools and features offered by the platform, minus the ads.
“Introducing Premium+ – no ads in For You or Following. largest boost for your replies (vs other Premium tiers or unverified users). Access to our full suite of creator tool. Now available on Web,” the social media app wrote.
As of now, this premium ad-free experience is exclusive to users accessing the platform through a web browser. For those who prefer a more budget-friendly option, there’s the basic tier priced at $3 per month; however, it does not offer an ad-free experience.
An average user on X is spending more than 32 minutes a day on the platform, its CEO Linda Yaccarino has revealed. Yaccarino said on Thursday that overall, users spend 7.8 billion active minutes every day on X, driven by growth in “our video and community products”.
“Today, the average user spends more than 32 minutes of their day on X. We continue to see sign-ups average around 1.5 million per day,” she wrote in a blog post.
She further stated that Community Notes now has over 100,000 contributors in 44 countries and is growing.
According to Yaccarino, over 1,700 advertisers returned to X last quarter, from small businesses to major brands — including 90 of the top 100 ad spenders from a year ago.
In related news, X is in the process of integrating video and audio calling features for select users, aiming to transform the platform into an all-encompassing app.
According to reuters, Elon Musk has been actively exploring diverse avenues to monetize the social media platform, which he acquired for a substantial $44 billion in October 2022.